'Doctor Strange' and the New Rules of the Movie Business – Bloomberg

'Doctor Strange' and the New Rules of the Movie Business – Bloomberg

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The head of the world’s second-largest movie theater chain talks about the outlook for the summer season, Netflix’s movie strategy and the new “Avatar” movie.

The movie business is back baby!
After a brutal two years, the $185 million debut of “Doctor Strange in the Multiverse of Madness” has given theater owners and studios reason to crow. “Always ask an exhibitor how it’s going two to three days before the opening of “Doctor Strange,” Mooky Greidinger, the CEO of Cineworld Group Plc, told me this past week. He predicts it will be one of the biggest movies of the year.

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